For his debut resort collection, CFDA winner Prabal Gurung teamed up with 20-year-old emerging rap-dance artist Rye Rye to create a glammed-up, beat-tastic music video. Titled “New Thing,” the video showcases Gurung’s graphic hot pink, yellow, green, and black collection of florals, sequins, and laser-cut polka dots on a gyrating Rye Rye and her team of blond-bobbed backup dancers. LED lights and flashes of rose-painted backgrounds highlight Gurung’s artful collection of sharp shapes and techno colors. Inspired by painter George Condo and Yayoi Kusama, a Japanese artist whose poppy, surreal polka dot works and happenings made her a cult icon in the ’60s, Gurung’s mini dresses, printed shorts and bold tops have a decidedly conceptual edge.
Hailing from Baltimore, Rye Rye—who’s expected to release her first album, this summer and has already earned the approval of her mentor and frequent collaborator, colorful street-chic rapper M.I.A.—is the perfect fresh face to endorse Gurung’s edgy clothes. And the video, as well as Rye Rye’s catchy tune, showcases Gurung’s warm-weather looks in the spunky, let loose manner they deserve.
[StyleList]